I advertised these webinars aggressively on our website. I spent A LOT of time creating a very informative Powerpoint show. And, the webinar was free. There was only one problem. No one showed up! That's not true. In the six months that I offered the consultations I had four guests. None of them ended up hiring me. I pulled the plug on the project. The first reason being the lack of an audience. The second reason was the high cost of the GoToMeeting subscription. Something like $495 per year at the time.
One of the problems could have been the newness of the idea. I believe I was the first family law lawyer in the country at that time to offer live consultations over the internet. GoToMeeting was a brand new technology, and consumers may not have been comfortable with it. Plus, there was no actual face time. Skype didn't have video yet, nor did GoToMeeting. I think the fact that the viewers could not see my face compromised the effectiveness of the experience.
Time passes, and technology improves. In a recent blog article Larry Bodine reintroduces the idea of webinars as a lawyer marketing tool. According to Bodine, "More law firms are offering Web seminars as a way to reach a large number of people because no one – neither the presenters nor the attendees – is required to travel to see the program." He offers seven reasons why webinars are good:
- You'll get new files from clients without needing to leave the office.
- Prospective clients -- whom you could not otherwise reach -- will call you after they have seen your slides and heard you speak.
- Eliminate the expense and hassle of travel.
- Save your valuable time. You will focus on your presentation, not the room setup.
- You'll expand your geographic footprint and reach clients and potential clients across a wide area.
- Online seminars position you as being tech-savvy.
- You'll get a list of email addresses, mailing addresses and phone numbers of all the attendees for follow-up contact.
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