Have you heard of Twitter yet? Perhaps not. And hopefully not, as this post is intended to explain one of the latest web-tools on our collective horizon.
What you should know is this: Politicians in the current US election are levering it, news outlets like CNN & Canada’s CBC are offering headlines that can be mixed into your reading stream, and companies like Southwest airlines are using it to interact with customers & take feedback.
It’s widely considered the fastest growing tool of web influence, and will at some point have a trickle down effect for the legal industry.
Giving you a finite definition of Twitter is tricky. It’s use varies greatly, and depends a lot on the individual user. Technically, Twitter is considered a micro-blogging tool. It’s just like regular blogging, but with one significant rule change. After logging in, you are faced with the question “What are you doing?”, and just like a blog you can share exactly what you’re doing, feeling, thinking, reading - but all in less than 140 characters of entry space.
In terms of the options available for legal web marketing, Twitter - or micro-blogging tools generally - is the shortest method of discourse we’ve seen to date. If e-books & web-distribution of publications are at the longer discourse level, and regular blogs are sitting somewhere in the middle, then Twitter obviously at the far end (short-end?) of our continuum.
Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.