Tuesday, October 7, 2008

Twitter? What's Twitter.

Here is what Steve Matthews has to say about Twitter on his Stem law firm web strategy blog.

Have you heard of Twitter yet? Perhaps not. And hopefully not, as this post is intended to explain one of the latest web-tools on our collective horizon.

What you should know is this: Politicians in the current US election are levering it, news outlets like CNN & Canada’s CBC are offering headlines that can be mixed into your reading stream, and companies like Southwest airlines are using it to interact with customers & take feedback.

It’s widely considered the fastest growing tool of web influence, and will at some point have a trickle down effect for the legal industry.

Giving you a finite definition of Twitter is tricky. It’s use varies greatly, and depends a lot on the individual user. Technically, Twitter is considered a micro-blogging tool. It’s just like regular blogging, but with one significant rule change. After logging in, you are faced with the question “What are you doing?”, and just like a blog you can share exactly what you’re doing, feeling, thinking, reading - but all in less than 140 characters of entry space.

In terms of the options available for legal web marketing, Twitter - or micro-blogging tools generally - is the shortest method of discourse we’ve seen to date. If e-books & web-distribution of publications are at the longer discourse level, and regular blogs are sitting somewhere in the middle, then Twitter obviously at the far end (short-end?) of our continuum.

Click here for all of Steve's educational piece on Twitter.

Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.

1 comment:

Steve Matthews said...

Thanks for picking up the article John! much appreciated.


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