You've heard about other lawyers and marketing professionals using Twitter. You think they've lost their mind when they tell you they find Twitter an effective networking and communications tool. You've tried Twitter. You're convinced others have lost their mind, 'Twitter is the dumbest thing ever.'
If you're like me, looking at the Twitter interface and trying to make sense of that madness, it's easy to reach those conclusions. It was only after going to the well on Twitter for the 3rd or 4th time and using a Twitter application (think Firefox as a browser for the Internet or Outlook for email), that Twitter started to make sense.
With TweetDeck, Twitter has become one of the most effective networking, PR, and reputation building tools at my disposal. I am generating significant new work for LexBlog via 'small talk' exchanges on Twitter. Small talk about personal affairs. Small talk about business. And small talk passing on stories I see (social media).
As for me, well I think Kevin is a pretty smart guy. So I am going to take his office and give TweetDeck a try, because I still haven't figured out the value of twitter in marketing my practice.
Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.