As odd as it may seem, the chase and the capture of a new client ends marketing for some professionals. They get so caught up with gaining a new client that they forget that marketing does not end with obtaining a new matter, it is only the beginning.
Since marketing is everything you do as a lawyer, how you handle the relationship after you land the new matter will really determine your long term success. Client relationships are what marketing and business development it is all about. Focusing on building those relationships is extremely important. And that should happen from Day One.
Click here for all of the article by Tom Kane on his Legal Marketing Blog.com
Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.
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