Creating A LinkedIn Company Page

I am a big proponent of LinkedIn. Having had a profile on the site for a couple of years, I am becoming more and more impressed with the professional visibility that it creates for me. I like the sophisticated audience it attracts. Now there is a new generation of LinkedIn profiles -- the Company Page. But what is it? What does it do? Do I need one? How do I get one?

For me personal marketing (i.e., selling me rather than my law firm) is the key. My law firm has a brand plan in place; but it still all boils down to getting the names and personalities of our people out there to legal consumers. I am on the fence regarding the true value of creating a company page for a small service business like ours. Nonetheless, I am going to do the research and find out if this is something I need?

Our friends at Social Media Examiner answer these questions and more in a very helpful article, 5 Tips for Using the New LinkedIn Company Page.

There is also a follow-up article entitled 4 Tips for Creating Your LinkedIn Company Page for those of you who are ready to jump in to the deep end of the pool.

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