Thursday, February 12, 2009

Law blogs more important with advent of Twitter

From Real Lawyers Have Blogs, Kevin O'Keefe give us more inspiration to keep working on our blogs, and to integrate our efforts into twitter for valuable marketing returns.

I'm often asked with the advent of Twitter does it mean law blogs are less important. (Most recently this morning on Twitter and then at a law firm presentation this afternoon) It's just the opposite.

Twitter makes blogging as a lawyer more important than ever. In addition, the ROI to a lawyer who's blogging is even greater with the growth of Twitter.

Why? Social media in action.

Social media just means passing on news and information to friends via the various Internet mediums we have today. The hottest and fastest growing form of social media is Twitter.

Millions of people a day share links to news and information they've read. With the decline in main stream media and the rise in niche focused blogs, it's safe to say the majority of the links being shared on Twitter are to blog posts.

And we're not dealing with a random group of people tweeting and receiving news and links on Twitter. We're dealing with communities of people with similar interests.

These communities without gates and walls flourish with people with like interests following each other on Twitter. In addition, people following an RSS feed of a search at follow topics being discussed by communities on Twitter.

If I'm an environmental engineer, there's going to be a lot of people I am following on Twitter and who are in turn following me that have an interest in environmental matters. When links and info are tweeted and re-tweeted within this environmental community on Twitter they're reaching a network I'd kill to reach if I am an environmental lawyer. I'd love to get to know people in this community and for community members to get know me as reliable and trusted authority on environmental law matters.

With a niche law blog, people tweet about the insight and commentary you offer on your law blog. Your insight reaches the hundreds or thousands of people who follow you on Twitter and the thousands of people who receive a link to your post when it is re-tweeted by some of your followers.

Without a blog, what are people going to tweet about you? That you're a great guy. I don't think so. Sure you can Tweet about things of interest and people may re-tweet it. But that's nothing compared to people sharing your blog content on Twitter.

And without a blog, what do people see for your profile link at Twitter? Your law firm website profile? Boring and typical. Your LinkedIn profile? Better, but no where near the 360 degree view one gets of your passion, skill, expertise, and philosophy on legal issues of concern to them when they see your blog.

In addition, the ROI from blogging is up big time with Twitter. Though ranking at the top of Google searches for what I do and the services LexBlog offers, Twitter is the leading source of traffic to my blog. And since using Twitter the traffic to my blog is up by 20 to 30%. With my blog the leading source of work for LexBlog, Twitter has increased my returns dramatically.

Blogging and Twitter are both part of social media, the concept of sharing insight and commentary on things we read and see. For lawyers looking to enhance their reputation as an authority they work very nicely together.
Click here for Kevin's article.

Please be sure to visit, the website for the law firm of Harding & Associates, for more information on California family law.

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