Welcome

Thank you for visiting the Family Law Lawyer Tech & Practice blog. My name is John Harding. I am a family law lawyer practicing in Northern California. Long ago I realized that I could practice law more effectively and more efficiently (i.e., better and easier) by availing myself of the technological tools that are out there. I also learned that a successful law practice requires successful marketing. Hardware and software working together make me a better lawyer, and make my life easier. Marketing helps to bring in the business necessary for professional survival. By this blog I hope to share the tips, tricks, and technology that I have learned about so that others may benefit!

Tuesday, February 17, 2009

Don't Dilute Your Niche In a Down Economy

A few years ago I made the jump to a niche practice, and became a family law specialist. It was scary, but ended up being the best business decision I have ever made. Now things are humming along. For others, the path may not be as shiny. The economy is down, and revenue streams are drying up. In these trying times Tom Kane provides sage advice to specialists.
It is very tempting to take whatever legal business comes over the transom in a down economy. Heck, if the firm’s normal business is slow, some lawyers might be tempted to take whatever work comes along. Wrong!

It is the worst time to start diluting your brand. Better to crank up the marketing to get more visibility in the industry or practice area you are known for. Otherwise, it will take longer and cost more to restore your niche when things start turning around.
Click here for the rest of this very important article.

Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.

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