Blogging For Business

Michelle Lore at minnesotalawyer.com writes about the value of blogging as a marketing tool.

You’re a busy lawyer. You’ve got a deposition this morning, a client meeting this afternoon and a legal brief due tomorrow. Is it really worth it then to spend time nearly every day in front of a computer adding posts to a law blog that you’re not sure people will even read?

For Minneapolis consumer law attorney Samuel Glover, the answer is a resounding yes — as long as you do it well, that is. Over the 3 ½ years he’s been blogging, the techno-savvy lawyer has retained dozens of clients who have found him through his law specialty blogs — caveatemptorblog.com (a blog concentrating on consumer rights) and lawyerist.com (a blog concentrating on law-practice management, which he co-authors with Minneapolis attorney Eric Cooperstein). Combined, the blogs get around 14,000 visits a month.

“That makes me have a bigger network of people than just about 99 percent of the law firms out there,” he said.

Brendan Flaherty, an attorney with Pritzker Olsen in Minneapolis, agreed that blogging is worth the time and effort that goes into it. He said his firm’s blog — The Food Poisoning Law Blog — has been a simple, economical way to get information out to the public and get the public in the door.

Breeding business

Blogging lawyers are convinced that their blogs generate business, but acknowledge that it can be difficult to measure exactly how much. Some clients come in directly as a result of reading the blog, while others come in after a recommendation from an attorney who reads their blog.

“I get referrals and clients directly from it,” said Hopkins attorney Gregory Reigel, who links to his aviation-related blog from his law firm website. “I can’t quantify how much business I get out of it, but I definitely get some from it.”

“As compared to other marketing sources, it’s the cheapest thing you can do. That’s what is so great about it,” said Flaherty.

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