Thursday, March 31, 2011

Creativity In Law Firm Marketing

Jay Fleischman runs a nice little blog entitled Legal Practice Pro. Take a visit as there is a lot of great stuff regarding law firm management and marketing (particularly for bankruptcy lawyers, solos and small firms).

He recently posted an article on the need for creativity in law firm marketing. According to Fleischman:

Online legal marketing involves the creation of content that attracts potential clients and moves them from stranger to paying client. In order to accomplish this goal, your content needs to evoke the same reaction as a piece of art. Your message needs to make the visitor stand up and take notice, to cause the casual onlooker to stop and think twice.

How do we, as lawyers, accomplish that? By tapping our creativity and developing it. We tell stories to our readers to make a point, share tales of people who were in the same situation but have now come out the other side. In the office we build rapport by engaging in what the uninformed would call “idle chatter” but you already know is carefully constructed conversation designed to find that common bond we all seek in business and in our personal lives.

It is a good read with a valid point. Please click here to read the entire article.

Please visit hardinglaw.com for more information of Harding & Associates Family Law

Friday, March 25, 2011

Skype For Client Meetings

At the Nolo's Legal Marketing Blawg Carolyn Elefant posts a great article about using Skype to meet with clients.

Meeting with clients online through Skype is a great way to give your firm a competitive advantage. For starters, it's a neat use of technology that is bound to stand out. Second - and somewhat surprisingly, Skype is a less-intimidating way to use technology than, for example, requiring a client to log-in to a site and fill out a form. Many otherwise tech-challenged folks (my parents, for example, come to mind) are being introduced to Skype as a way to keep in touch with family members who may be stationed overseas or who've moved to other parts of the country. As a result, they're more comfortable with Skype than they might be with a conventional online portal. Third, Skype adds credibility to the attorney- client relationship and builds trust. Through Skype, clients can see that they are meeting with an actual lawyer. Though of course it's conceivable that a charlatan could hire an actor to pose as a lawyer and collect payments and run, it's far more difficult to set up this type of ruse than, for example, to create an anonymous website. Finally, since most computers have video recording built in, you could (with a client's consent of course) record Skype calls to avoid any future misunderstanding about what's been said.

Carolyn continues:

In addition to holding client meetings on line, lawyers can also use Skype to set up a proverbial "walk-in shingle" on the main street that is the world wide web. As with any walk in arrangement, a client could just come in and wait, first-come, first-served for a turn. Or a lawyer could use some of the online scheduling tools that I discussed here and ask clients to make an appointment. Moreover, Skype can facilitate the kind of after-hours availability that is convenient to clients who work 9-5. Though many lawyers may not want to cut into their weekend to trek to the office to meet clients, through Skype, they can meet at a home office.

This is a really good article. Click here to read the whole thing.

Please visit hardinglaw.com for more information of Harding & Associates Family Law

One Lawyer Extols the Virtues of Google Calendar

At his The Greatest American Lawyer blog attorney Enrico Schaefer gives heart praise to Google Calendar. According to Schaefer Google Calendar:
  1. Performs all of the calendaring items that lawyers need each and every day.
  2. Group calendaring which allows me to see the schedules of other people on our team, both inside and outside the office network.
  3. Universal access to the calendar from whatever computer or device I am working on with real-time updates including all of the various computers that I work from as well as my iPhone.
  4. Reminders by pop-up, email and text message on intervals that I choose.
  5. No requirements for synchronization which requires my main computer to be networked, by various calendaring software to be running or any other limitations on real-time data.
Please click here for the original post.

Please visit hardinglaw.com for more information of Harding & Associates Family Law

Wednesday, March 16, 2011

Effective Use of Paralegals

University of Missouri at Kansas City School of Law professor Barbara Glesner Fines has published her article "Effectively Using Paralegals in Family Law Practice" in the American Journal of Family Law. Here is the abstract:
Non-lawyer assistants are critical to a family law practice: whether secretaries, document managers, investigators, or bookkeepers, attorneys who structure their practice to include extensive use of these non-lawyer assistants must remember three basic rules: keep control; set clear policies; and educate both your assistants and your clients about limits. Finally, train the assistant and revisit that training regularly. Having these policies and asking assistants to read them is not adequate training. Regular training is necessary to maintain competence. This training should be grounded in the discrete problems that arise in your office. A medical model of “grand rounds” would be an effective training mechanism for insuring that policies are understood and kept current. With the demands of efficiency required of today’s attorney, proper use of non-lawyer assistants is, for most attorneys, a necessity of practice. With proper attention to supervision, clear policies, and regular training, these assistants can make an attorney’s practice more efficient and of a higher quality overall.
Please click here to read the entire article.

Please visit hardinglaw.com for more information of Harding & Associates Family Law

Tuesday, March 15, 2011

Law Firms Utilizing QR Codes For Marketing

QR codes. I am sure you have seen them. Bar code like graphics that you scan with your smartphone to open up more information (such as ads, pricing, web sites, etc.).

QR codes are another way you can use technology to reach your clients and potential clients according to Donna Erickson, who posts a good article about this technology on the website for her firm, Erickson Marketing.

According to Erickson:

QR codes are read by a Smartphone equipped with a compatible code reader. A few examples of how law firms may want to use QR codes today include:

  • Open a URL to:
    • Web site
    • Video
    • Article
    • Alert or newsletter
    • Promote an event
    • New service area (e.g. practice areas or class action law suit) for target markets
  • Open a Vcard or otherwise provide contact information (saving the user time and eliminating possible errors in rekeying)
  • A message
  • Dial a number
She also suggests:

Law firms may want to print QR codes on:

  • Business cards to electronically transfer the attorney's contact information and the firm's Web site URL
  • Event invitations / materials / lanyards to direct the user to an electronic version of the material, or additional information
  • Web sites, micro sites, blogs to open a browser directly to that page
  • Printed materials, opening a browser to an online version of
    • Attorney profile
    • Practice area description
    • Directories
    • Articles, alerts, newsletters
  • Advertisements opening a browser to additional related information
Erickson also explains the process for creating QR codes. Please click here to read the entire article.

Please visit hardinglaw.com for more information of Harding & Associates Family Law

Monday, March 14, 2011

Blogs and Other Marketing Statistics

At his LawMarketing Blog Larry Bodine posts a great article on the effectiveness of blogs and other marketing strategies. In his article Larry relies on research from HubSpot to show that blogs in particular are a legitimate source of new clients. Also proving its worth according to Bodine are social networking sites, with LinkedIn leading the way.

Marketing money wasters according to Bodine: pay per click, direct mail, and telemarketing.

Please click here for the original article.

Please visit hardinglaw.com for more information of Harding & Associates Family Law

Thursday, February 10, 2011

Know the Rules for Tech-Based Evidence

On Law.com Richard Kellner and Michael Storti post a great article on the admissibility of tech based evidence.
Stockbyte, Getty Images A picture is worth a thousand words. With stunning advances in technology, lawyers can now use videos, computer-generated images, and simulations to effectively convey an astonishing amount of information to jurors in a very short period of time. If properly used, lawyers can metaphorically transport jurors back in time to observe the key events that precipitated the lawsuit. Accordingly, technology-based evidence is now an indispensable weapon in the arsenal of most trial attorneys.

While technology-based evidence can be mesmerizing and often dominates pre-trial preparation, it is essential for litigators to fully understand the evidentiary hurdles that must be overcome before technology-based evidence is used or admitted into evidence at trial. Nothing is worse than painstakingly preparing technology-based evidence, only to have it excluded by the judge at trial.

UTILIZING TECHNOLOGY TO HELP PROVE YOUR CASE

With the proliferation of televisions shows like CSI, jurors now expect that the presentation of evidence will integrate technology -- providing visual stimulation that contrasts with the doldrums of evidence customarily presented through documents or live testimony. From a practical standpoint, it is often difficult for jurors to digest and recollect all of the important evidence, especially when it is complex and voluminous. For summations or expert testimony, there is absolutely no substitute for technological-based presentations that provide the jury with an expeditious recounting of the pertinent evidence.

While technology can greatly help enhance a case, it is not without its faults. If overused, jurors can experience technology overload -- focusing on the "show" rather than the evidence. Strategically, a trial attorney needs to utilize technology for a specific purpose and not just entertain the jury.

It is critical to realize that courtrooms are not immune to Murphy's Law. There is nothing worse than have technical "complications" in the presentation of evidence. Technical glitches are at best distracting. At worst, they can destroy an attorney's or witness's credibility with the jury. Therefore, it is essential that all technological evidence be thoroughly tested prior to trial, and backup plans be made in the event the technology fails. In this regard, it is imperative that a professional be in the courtroom who has experience handling technology in a trial setting.

ADMISSIBILITY STANDARDS FOR TECHNOLOGY-BASED EVIDENCE

Technology-based evidence is subject to the same evidentiary hurdles as traditional demonstrative evidence. Different evidentiary rules are implicated depending on whether the evidence itself is electronic or whether technological means are used to display non-electronic evidence. If the underlying evidence is a hard copy, such as a photograph, then there are no impediments to use technology to display the evidence as long as a proper foundation has been laid.

Demonstrative technology-based evidence is as admissible as the evidence it seeks to illustrate. Visual evidence can be used to illustrate a witness' testimony if it will help the jury understand the testimony and it is a fair representation of the evidence it purports to illustrate. United States v. Mohney, 949 F.2d 1397, 1405 (6th Cir. 1991). Thus, accurate computer-generated models or diagrams can be used to illustrate a witness's testimony. United States v. Beckford, 211 F.3d 1266 (4th Cir. 2000). (Beckford allows computer-generated diagrams as a demonstrative aid to help illustrate investigative findings concerning observations of bullets, bullet holes, and bullet path angles.)

Where computer animations are used to illustrate a witness's testimony, the jury should be instructed that the simulation is not a reenactment of the event. Hinkle v. City of Clarksburg, WV, 81 F.3d 416, 427 (4th Cir. 1996); Datskow v. Teledyne Continental Motors Aircraft Products, a Div. of Teledyne Indus., Inc. 826 F.Supp. 677, 685--686 (WD NY 1993) (Here, the court instructed the jury that computer-generated animation of fire in an airplane engine was "simply computer pictures" to help them understand [the expert's] opinion.) The proper foundation for such evidence is established by demonstrating that the demonstrative evidence is a fair representation of the underlying admitted evidence. People v. Ham, 7 Cal.App.3d 768, 780 (1970). Ultimately, the court has discretion to exclude this evidence if it believes that the probative value is outweighed by the risks of juror confusion. California Evidence Code §352.

It cannot be stressed enough that the technology-based demonstrative aids accurately reflect the testimony -- since this is the most likely ground for exclusion.

If one is using computer output as the substantive evidence rather than to simply illustrate the expert's testimony, there are greater implications for admitting the evidence. In Daubert v. Merrell Dow Pharmaceuticals, Inc., 509 U.S. 579, 589 (1993), the Supreme Court interpreted Federal Rule of Evidence 702. Here, the court said that "under the Rules the trial judge must ensure that any and all scientific testimony or evidence is not only relevant, but reliable." Daubert focuses on objective criteria that may provide a safeguard against the admission of evidence that has customarily been received, but may not have a scientific basis.

The factors laid out in Daubert that are used for determining whether a technique is scientific knowledge that will assist the trier of fact are: 1) whether it can be (and has been) tested; 2) whether the theory or technique has been subjected to peer review and publication; 3) the known or potential rate of error in the case of a particular scientific technique; and 4) general acceptance. The court further stated that "[t]he inquiry envisioned by Rule 702, we emphasize, is a flexible one. Its overarching subject is the scientific validity and thus the evidentiary relevance and reliability of the principles that underlie a proposed submission."

Sections 720 and 801 of the California Evidence Code are equivalent to Federal Rule 702. See People v. Leahy, 8 Cal.4th 587, 598 (1994) ("Sections 720 and 801, in combination, seem the functional equivalent of Federal Rules of Evidence, rule 702, as discussed in Daubert."). Under §801 and the Kelly/Frye test, the admissibility of the evidence will turn on whether it is "generally accepted by experts in the field."

Opposing counsel may argue that the evidence, though relevant, should be excluded because it poses a high risk of unfair prejudice under Federal Rules of Evidence Section 403 or California Evidence Code §352. As a result, it is advisable to have the judge pre-rule on the admissibility of graphic-animation evidence. The court will weigh the probative value or logical force of the evidence and compare it to any number of dangers or costs that might be created if the evidence is admitted, such as unfair prejudice or misleading the jury.

Strategically, the most prevalent use of demonstrative evidence is through expert testimony, which if properly presented can substantially enhance the expert's credibility before the jury. For reconstructions of an accident or event in dispute, the reconstruction needs to be made under "substantially similar" conditions to those existing at the time of the event. People v. Boyd, 222 Cal.App.3d 541, 565-66 (1990); Grimshaw v. Ford Motor Co., 119 Cal.App.3d 757, 791 (1981). In all circumstances, when there is any doubt regarding the admissibility of the evidence, the litigator should obtain a pre-ruling from the court regarding the admissibility of the demonstrative evidence.

Technology-based demonstrative evidence is now universally recognized as an indispensable tool for litigators in the modern age. Just like everything else in trial, the key to the use of technology-based demonstrative evidence is preparation, preparation, preparation.

Please click here for the original article.

Please visit hardinglaw.com for more information of Harding & Associates Family Law

Solo nets Supreme Court win!

I know this has nothing to do with technology, but I think it is pretty cool. Andrew Simpson is a sole practitioner in the U.S. Virgin Is...