According to Sally marketing success is driven by:
1. Preparation: What is your objective — i.e., why are you doing what you’re doing? What do you hope to accomplish? How can you get ready to take ultimate advantage of the opportunity?Her article is filled with sage advice that you should always be mindful of. Please click here to read the whole thing.
2. Execution: How can you implement the activity so it works to your advantage? How can you present the best possible version of yourself?
3. Follow-up: What can you do once the activity is over? With whom can you follow up? How can you leverage the activity into other things?
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