Monday, May 23, 2011

Mobile Marketing

What is mobile marketing? It is marketing strategies developed for specific delivery via smart phones and other mobile devices (such as iPads and tablets). It is different than regular marketing because the formatting of the content has to be modified to fit on mobile devices, and because the content has to provide fast and easy delivery and content for on the go mobile viewers.

Maria Elena Duron, is managing editor of the Personal Branding Blog and is also the CEO (chief engagement officer) of – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand. According to Maria:

Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very open to suggestions on where to go next.
Mainstream mobile marketing

While mobile marketing is going mainstream, mobile commerce is also expected to increase steadily to an estimated $630B by the year 2014. Mobile entertainment in the form of wallpapers, iTV, and games will continue to be the biggest application for purchasing and selling through mobile
Her article offers 5 mobile marketing strategies:
1. Search is king. For any brand being visible is important – it is vital that your customers find you. This also translates to search and other related services like Google Maps and the social platforms you choose to publish a profile. If you have a mobile profile site be sure it’s listed so that you are visible even with mobile searches.

2. Social media on the go! Social media goes beyond personal computers. Participants view social media as real time and as an asynchronous channel of communication. Connect through social media sites and highlight your unique brand attributes, personally, not just what you do for your company.

3. Location based services are focused on major players like FourSquare, Facebook and Gowalla. Don’t forget other related services such as Google Maps and Yelp. You need to think beyond Foursquare “mayorships” and see whose checked in. People still delight when they hear their name, when they’re valued and when they’re recognized.

4. SMS continues to grow! Text messaging has already extended its reach. Even with SMART phones we now see the ability to “ignore call with text”. So, what is your outgoing text saying about your personal brand?

5. The smartphone is where the fight for attention is moving. This is where consumers examine what the competition has to offer, where they find their news and where they stay ultimately connected. As mobile devices are becoming prevalent as a search method and there is a greater adoption of web-enabled devices, it is vital that personal brands engage their targeted audience in this platform.

Please click here to read the original article.

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