Google gives you the tools you need to advertise to people looking for information about a certain “what.” In our case, the “what” is divorce information. We can reach them by running our ads on the keywords they search
Regarding facebook Lee explains:
Facebook, on the other hand, helps us read the “who.” We aren’t able to use search because Facebook users generally aren’t searching. They’re on Facebook being social, talking, and interacting with their friends. In the case of Facebook, we’ve got to decide “who” we want to reach.Please click here for Lee's original article.
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