Advertising on Google and Facebook

Lee Rosen provides a useful article about advertising on Google and Facebook. According to Lee:

Google gives you the tools you need to advertise to people looking for information about a certain “what.” In our case, the “what” is divorce information. We can reach them by running our ads on the keywords they search

Regarding facebook Lee explains:

Facebook, on the other hand, helps us read the “who.” We aren’t able to use search because Facebook users generally aren’t searching. They’re on Facebook being social, talking, and interacting with their friends. In the case of Facebook, we’ve got to decide “who” we want to reach.

Please click here for Lee's original article.

Please visit hardinglaw.com for more information of Harding & Associates Family Law