HTC Tablet Hits The Market

HTC, a power-hitting smart phone innovator has finally entered the tablet market. The company's HTC Flyer is available at Best Buy for $499.

Todd Haselton has an in depth review of the Flyer at the Boy Genius Report. Click here to read all about it.


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Mobile Marketing

What is mobile marketing? It is marketing strategies developed for specific delivery via smart phones and other mobile devices (such as iPads and tablets). It is different than regular marketing because the formatting of the content has to be modified to fit on mobile devices, and because the content has to provide fast and easy delivery and content for on the go mobile viewers.

Maria Elena Duron, is managing editor of the Personal Branding Blog and is also the CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand. According to Maria:

Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very open to suggestions on where to go next.
Mainstream mobile marketing

While mobile marketing is going mainstream, mobile commerce is also expected to increase steadily to an estimated $630B by the year 2014. Mobile entertainment in the form of wallpapers, iTV, and games will continue to be the biggest application for purchasing and selling through mobile phones.photo

Her article offers 5 mobile marketing strategies:

1. Search is king. For any brand being visible is important – it is vital that your customers find you. This also translates to search and other related services like Google Maps and the social platforms you choose to publish a profile. If you have a mobile profile site be sure it’s listed so that you are visible even with mobile searches.

2. Social media on the go! Social media goes beyond personal computers. Participants view social media as real time and as an asynchronous channel of communication. Connect through social media sites and highlight your unique brand attributes, personally, not just what you do for your company.

3. Location based services are focused on major players like FourSquare, Facebook and Gowalla. Don’t forget other related services such as Google Maps and Yelp. You need to think beyond Foursquare “mayorships” and see whose checked in. People still delight when they hear their name, when they’re valued and when they’re recognized.

4. SMS continues to grow! Text messaging has already extended its reach. Even with SMART phones we now see the ability to “ignore call with text”. So, what is your outgoing text saying about your personal brand?

5. The smartphone is where the fight for attention is moving. This is where consumers examine what the competition has to offer, where they find their news and where they stay ultimately connected. As mobile devices are becoming prevalent as a search method and there is a greater adoption of web-enabled devices, it is vital that personal brands engage their targeted audience in this platform.

Please click here to read the original article.

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Advertising on Google and Facebook

Lee Rosen provides a useful article about advertising on Google and Facebook. According to Lee:

Google gives you the tools you need to advertise to people looking for information about a certain “what.” In our case, the “what” is divorce information. We can reach them by running our ads on the keywords they search

Regarding facebook Lee explains:

Facebook, on the other hand, helps us read the “who.” We aren’t able to use search because Facebook users generally aren’t searching. They’re on Facebook being social, talking, and interacting with their friends. In the case of Facebook, we’ve got to decide “who” we want to reach.

Please click here for Lee's original article.

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Social Media Use Up With Lawyers

A great article comes to us from the online edition of Columbus Business First. According to the article "in 2008, 15 percent of attorneys surveyed by the American Bar Association used social media as part of their practice. By 2009 that grew to 43 percent. In 2010, it jumped to 56 percent." The ABA survey also found that 76% of lawyers in 2010 were using smartphones, compared to 60% in 2009; and that 71% of lawyers were using smartphones in the courtroom (for example to access the internet), compared to 60% in 2009.

The article also cites a technology survey conducted by ALM Legal Intelligance. According to that survey "of the 50 million users on LinkedIn, 1.5 million are lawyers..."

Please click here to read the original article.

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Securing referrals to grow your practice

Carolyn Mumby is a lawyer in Lincolnshire, UK. She also publishes a blog on lawyer marketing. She recently published an article on securing referrals. It is packed with good advice. Her tips include:

1. Establish a register for new instructions & the source
2. Ensure referrals are reciprocated
3. Organisations not offering referrals should be excluded from corporate hospitality
4. Register details should be discussed at each management meeting
5. Ensure clients who refer are rewarded or at least acknowledged
6. Make sure referrers have the firm’s literature
7. Ensure organisations who may possibly refer are aware of your full range of services.
8. Build relationships and don’t forget to ask for referrals.

There is much more in this great read. Please click here for the original post.

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LinkedIn Recommendations Count

At the Grow My Law Firm blog Christine Pilch offers her view on the importance of recommendations in a LinkedIn profile.

According to Christine:

Your LinkedIn profile is available 24/7 for the whole world to review. It provides an opportunity to put your best foot forward and reveal all the wonderful things that you can do for a prospective employer or client.

She continues:

There are several reasons to get recommendations on your LinkedIn profile:

• Helps substantiate all the wonderful things you're claiming about yourself;
• Proves that you're good enough for people to put their own reputation on the line;
• Recommendations are often a point of distinction, since most people on LinkedIn don't bother.

Makes sense to me. Please click here to read Christine's original post.

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