Monday, September 22, 2008

New Marketing Magazine for Lawyers

Just received my second issue of The Rainmaker Advisor. It is a new magazine published by Stephen Fairley, who also runs The Rainmaker Institute, a marketing firm that targets lawyers. I do enjoy the magazine. It delivers good articles, in a convenient, easy to read format. This month's issue includes the following articles: Discover the Power of a Mastermind Group, 7 Powerful Tools for Following Up with Prospects and Referral Sources, How to Position Yourself as a Leading Expert in Your Area.... This month's issue also includes an interview with famous personal injury lawyer John Bisnar.

I like The Rainmaker Advisor, I really do. At the same time, the magazine is ridiculously expensive. $39.95 per issue issue! The articles that I have read have not provided me with any information that I could not have found for free elsewhere on the internet. That is an important qualification. I am always surfing the internet, mining articles on marketing. I can find the articles without the magazine. Others may not be so inclined?

I am going to pay for a third issue, and then likely save the money. If the cost sits right with you, the magazine can do miles of leg work for you. Like so many products sold to lawyers (books, CLE classes, dues in professional organizations such as the American Bar Association), the magazine is way over priced. That is just part of being in a captive audience; and it makes the expense relative. Cost aside, I will say that The Rainmaker Advisor is a great resource.

Click here to check out the magazine's slick webfomercial.


Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.

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