Wednesday, May 6, 2015

Facebook Gaining Power. Will Soon Dominate The World.

I post to Facebook.  I do it because I am told I must do it as part of a social media marketing plan. I also take to it to gather evidence to assist me in representing my clients in their divorces. I must confess though I don't get Facebook?  I have no interest in telling burglars that I am on vacation in Europe. I don't appreciate other people splashing photos on the internet of me enjoying my private life.  I don't need to know that someone really loved the bagel that they had for breakfast. The stuff people put out there, and the success I have realized using it against them in court is stunning!

Apparently I am alone in my need to keep my bizness my own. Facebook is gaining strength and taking control of the internet in ways that are hard to fathom.  In fact market reports just this week indicate that while other social media sites like LinkedIn are losing steam, Facebook is on a dramatic uptick.

An article by Adrienne La France in The Atlantic supports the fact that Facebook has you, and you, and you hooked tighter than a size 1 corset on Kate Upton.

Consider these facts (thank you Kevin O'Keefe for culling the article down):

  • Roughly half of the adults who use the Internet report getting their news from Facebook alone.
  • Media companies are already hugely dependent on Facebook for traffic. Vox, for instance, gets 40 percent of visits through the site. Other leading news organizations get something like a quarter of site visits from Facebook.
  • Facebook more than doubled digital ad revenue over the course of two years. The $5 billion in ad money Facebook made last year represents 10 percent of all digital ad revenue.
  • The average American smartphone owner spends more than 42 minutes a day on Facebook. Facebook accounts for one out of every five minutes spent on a smartphone.
  • Facebook has succeeded in thriving financially on mobile while leaving desktop behind. Facebook is getting a quarter of all display ad revenue and more than a third (37 percent) of display ads on mobile. Facebook’s share of revenue on desktop dropped 20 percentage points last year, while its share of mobile revenue went up 20 percentage points.

Those are some stunning statististics! The message is clear, if you want to succeed with internet advertising, you have got to be on Facebook!  Ughh.....

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