Thank you for visiting the Family Law Lawyer Tech & Practice blog. My name is John Harding. I am a family law lawyer practicing in Northern California. Long ago I realized that I could practice law more effectively and more efficiently (i.e., better and easier) by availing myself of the technological tools that are out there. I also learned that a successful law practice requires successful marketing. Hardware and software working together make me a better lawyer, and make my life easier. Marketing helps to bring in the business necessary for professional survival. By this blog I hope to share the tips, tricks, and technology that I have learned about so that others may benefit!

Friday, November 8, 2013

Are You PPC'ing?

You’re not doing PPC?

Lawyers seem to be creatures of habit. They often have difficulty integrating new technology effectively, or taking advantage of the incredible number of useful tools available online today. But the biggest thing I see attorneys losing out on when it comes to technology is advertising.

Television advertising is too expensive and the ROI is difficult to measure. Magazines and newspapers have the same two caveats as TV, and their readership is dying out. So what’s the solution?

Pay-per-click advertising. Whether with Google, Bing, Yahoo, Facebook, or LinkedIn, PPC advertising is one of the most powerful tools your firm can use to bring in new clients.

Basically, you can target people who are searching specifically for the legal services your firm offers, and then show those people ads. The best part? You only pay when someone clicks on your ad. It’s easy to set up a system that turns a click into a paying client.

The biggest issues that divorce lawyers face when looking to get started with PPC are time and money. Learning how to effectively manage PPC ads can be time consuming and expensive, and often discourages lawyers from pursuing it further.

So here’s the solution. My firm has worked to build up a group of divorce and family law firms participating in PPC advertising. By specializing, we are able to make your advertising profitable much faster than any other PPC firm. We use your account so that you can keep all of your data and have as much access as possible. We only accept one firm per market which eliminates any conflict of interest, and we operate on performance-based fees.

If you’re not doing PPC, you’re losing out on lots of high-value clients. If you are doing PPC, but you’re not working with someone who knows divorce law, you’re still probably missing out on the best of what PPC has to offer.

This article written by guest author Toby Rosen.  If you’re interested in getting started with PPC advertising, you can check out his website at RosenAdvertising.com or email him directly at toby@rosen.com

Please visit hardinglaw.com for more information about Harding & Associates Family Law #payperclick #Harding&AssociatesFamilyLaw #californiafamilylaw #divorce #family law #superlawyers #americanacademyofmatrimoniallawyers #Pleasantondivorce #AlamedaCountyDivorce #ContraCostaCountyDivorce #lawyers

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