Thank you for visiting the Family Law Lawyer Tech & Practice blog. My name is John Harding. I am a family law lawyer practicing in Northern California. Long ago I realized that I could practice law more effectively and more efficiently (i.e., better and easier) by availing myself of the technological tools that are out there. I also learned that a successful law practice requires successful marketing. Hardware and software working together make me a better lawyer, and make my life easier. Marketing helps to bring in the business necessary for professional survival. By this blog I hope to share the tips, tricks, and technology that I have learned about so that others may benefit!

Wednesday, August 22, 2012

Social Media: What Is It Doing For Me?

Social media can be hard to track as a marketing tool for your practice.  Here is what I know. . .

I am actively engaged with LinkedIn; and am frequently asked to comment about my experiences.  Here is what I can say.

In the three or four years that I have been actively engaging with LinkedIn I have landed two paying clients solely from LinkedIn.  That is clients that found me first, foremost, solely, and directly through my LinkedIn profile. Not overwhelming, but better than nothing.

What I am more impressed with is the traffic that LinkedIn directs to my website.  I am able to review statistics for my website, and at present we are getting one to two viewers per day directly from LinkedIn.  That may seem like a small number, but it really is not a bad return on a free investment.  As a comparison, my Facebook posts do not even average one viewer per week clicking through to our website.

My social media observation?  LinkedIn works modestly.  Facebook, not so much.

Please visit hardinglaw.com for more information about Harding & Associates Family Law

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