Social Media: What Is It Doing For Me?

Social media can be hard to track as a marketing tool for your practice.  Here is what I know. . .

I am actively engaged with LinkedIn; and am frequently asked to comment about my experiences.  Here is what I can say.

In the three or four years that I have been actively engaging with LinkedIn I have landed two paying clients solely from LinkedIn.  That is clients that found me first, foremost, solely, and directly through my LinkedIn profile. Not overwhelming, but better than nothing.

What I am more impressed with is the traffic that LinkedIn directs to my website.  I am able to review statistics for my website, and at present we are getting one to two viewers per day directly from LinkedIn.  That may seem like a small number, but it really is not a bad return on a free investment.  As a comparison, my Facebook posts do not even average one viewer per week clicking through to our website.

My social media observation?  LinkedIn works modestly.  Facebook, not so much.

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