Welcome

Thank you for visiting the Family Law Lawyer Tech & Practice blog. My name is John Harding. I am a family law lawyer practicing in Northern California. Long ago I realized that I could practice law more effectively and more efficiently (i.e., better and easier) by availing myself of the technological tools that are out there. I also learned that a successful law practice requires successful marketing. Hardware and software working together make me a better lawyer, and make my life easier. Marketing helps to bring in the business necessary for professional survival. By this blog I hope to share the tips, tricks, and technology that I have learned about so that others may benefit!

Wednesday, July 29, 2009

Word of Mouth is a Much Stronger Influencer Than Social Networking

Thanks to Larry Bodine at the Law Marketing Blog for sharing this article.

Stephanie Molnar, CEO of WorkPlace Media, says "When it comes to influencing brand perception and purchase decisions... social networking... has a long way to go."

A recent Harris poll also supported this assertion, says the report, showing that word of mouth is a much stronger influencer than social networking. When a group of adults were asked about their information-gathering process for the most recent purchase they made,
  • 21% of Harris poll respondents cited "face-to-face with a person not associated with the company, such as a family member, business colleague or friend."
  • 12% cited a phone call with someone similar
  • 4% mentioned using "public online social-networking sites, such as Facebook, LinkedIn or MySpace"
  • 4% mentioned "private social networking sites, such as customer communities"
According to additional findings from the WorkPlace Media survey, Facebook was the clear winner in terms of users:
  • 89% of respondents reported having a Facebook account
  • 40% MySpace
  • 31% LinkedIn
  • 18% Twitter
A study, recently released by WorkPlace Media, outlines some of the hurdles facing major brands as they attempt to harness the worlds of Facebook, Twitter and MySpace, to create an impact with consumers.The study, which polled office Internet users, found that 55% maintained at least one social networking account. However, of those respondents, only 43% reported accessing their social networking accounts at work, and even for those with access, 78% reported spending less than 30 minutes per day on their site(s).

The overall impact of a brand's presence on social networking sites was shown to be minimal in terms of impact and perception. 96% of respondents said their opinion of a product brand did not change if that brand had no presence on a social networking site, and only 11% of social networking users reported following any major brand through a social networking site, and just 12% of respondents said their opinion of a brand changes if that brand maintains a social networking presence.

Please click here for the original article.

Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.

No comments: