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I installed the Instagram app on my iPhone, created an account, and within two minutes I had four followers! Pretty impressive. I went deeper and learned that the function of the app is to communicate with others by posting photos. I posted a photo of my dog. I got no responses, replies, whatever? I decided posting photos of my dog was not a productive means of marketing my family law practice. I deleted the app from my phone.
My experiment begged the question: which social media options are relevant to me and the marketing of my law practice? The consensus among law firm marketing experts is that LinkedIn is the best. Attorneyatwork.com asked the experts at the Legal Marketing Association. Each of the three experts said that LinkedIn wins. Facebook was also popular. So too was SlideShare, a service that allows you to uploads presentations, PowerPoints, etc., for the world to view. You can view the discussion by clicking here.
I had another question. Before we get to which social media platform is best, I must ask if socia media works at all as an effective tool for marketing a law practice. The experts seem to think so. I am not so sure, but because there is a chance it might work, I am going to do it.
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