Thursday, October 25, 2012

Thoughts On Print Advertising

I love old fashioned, printed on newsprint, newspapers.  I love the ceremony of spreading the daily out on the table and drinking in all the words and pictures along with my morning coffee.  A newspaper is tangible.  I can touch it and smell it.  I can turn the pages.  I can fold it.

Unfortunately for me, the paper newspaper is going the way of the Dodo bird.  Production costs, and competition from electronic media for advertising dollars is making newspaper journalism a dying media.  Much of the printed paper advertising industry (newspapers, magazines, phone books, etc.) is heading toward extinction.  I have raised this topic before.  If you are spending your law practice advertising money on phone books and newspapers, you are probably wasting that money.

Josh King has posted an article on offering his thoughts on the new paradigm for law practice advertising.  Click here to read Print or Online Advertising: Getting It Right.

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