My first steps in identifying a design firm were simple. I typed “law firm website design” into Google. Pages and pages of listings spewed forth. I then diligently clicked on the listings and viewed the portfolios of the different vendors. I saw sites and features that I definitely liked. I saw sites and features that I definitely disliked. Eventually I settled on a southern California design firm with a substantial portfolio of eye catching law firm sites.
I had an epiphany! How about a design firm that doesn’t specialize in law firms? I broadened my search, and came across scores of talented designers. Another round of interviews, and pouring over portfolios. I started to appreciate that the web designer I wanted to work with should be a salesman, engineer, and artist. Looking at portfolios I also began to appreciate that web designers have their own styles and patterns. Much like certain singers have the same baseline, actors have the same delivery, painters have the same themes, web designers work with the same lines, colors, and looks.
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