On his Legal Practice Pro blog Jay Fleischman give us a nice JD Supra overview.
hardinglaw.com for more information of Harding & Associates Family Law
One of the best content distribution sites for lawyers is JDSupra, run by a team of awesome and smart people who want nothing more than to give you the widest possible exposure for your content. JDSupra is not only highly-trafficked and well-indexed, but the service provides a number of feature-rich Facebook pages and widgets to pump content out far more effectively than would otherwise be possible.
In the interests of full disclosure, I had the chance to meet with the JDSupra team while in California last month for the annual National Association of Consumer Bankruptcy Attorneys convention. Aviva Cuyler bought me a turkey sandwich and a Diet Coke while I was hanging around with Adrian Lurssen (I think she was worried I’d pass out from hunger because I’d been talking with Adrian for so long). That might be something warranting FTC disclosure, though I did offer to pay her for lunch.
In fact, this graph from compete.com shows that JDSupra has grown by 226% in the past 12 months alone. Pretty impressive, no?
But using JDSupra as a distribution mechanism is still new to lots of lawyers, so I thought I’d share how I use it as part of my online legal marketing efforts.
4 steps, that’s all it takes. Ready? OK, here we go (and by the way – if you click the pictures they will open up full-size so you don’t have to squint):
Step One: Choose “Post A Document”
Step Two: Choose “Legal Article/Newsletter,” upload the PDF document, add the title of the document (which should be the title of the blog post), and add the “Document Date” (which will be the date on which you are uploading the content.
Step Three: Scroll down and choose your category. My stuff is usually related to either bankruptcy or legal marketing, so those are my go-to categories. Then, for document summary, enter the first 1,000 characters of the content.
Step Four: Click “Continue,” then “Submit.” (or “Submit & Post Another Doc” as the case may be).
That entire process should take you about 3 minutes. Greater distribution for your content marketing, better results from your online legal marketing efforts, and the basic level of service is entirely free.
So are you using JDSupra?