Welcome

Thank you for visiting the Family Law Lawyer Tech & Practice blog. My name is John Harding. I am a family law lawyer practicing in Northern California. Long ago I realized that I could practice law more effectively and more efficiently (i.e., better and easier) by availing myself of the technological tools that are out there. I also learned that a successful law practice requires successful marketing. Hardware and software working together make me a better lawyer, and make my life easier. Marketing helps to bring in the business necessary for professional survival. By this blog I hope to share the tips, tricks, and technology that I have learned about so that others may benefit!

Wednesday, August 12, 2009

Return Phone Calls ASAP!

We live in an immediate satisfaction world. Consumers want their product yesterday. That includes consumers of legal services. Tom Kane offers a great article reminding us of the importance of immediacy.

Some years ago at a seminar, I heard a story (likely just anecdotal) about the lawyer whose client called, but because he was busy and “knew” what the client was calling about, he did not return the call. As the story goes, the client eventually called and retained another lawyer after reporting that she was seriously injured by a Coca Cola truck that ran a red light.

Recently, I was sent a copy of Dangerous Law Practice Myths, Lies and Stupidity by Judd Kessler, Gunter Enz, et al. The 94-page book looks like a fun read, although I have only just skimmed parts of it. Myth #34 reminded me of the above story and is sub-titled “Potential clients will wait for a great lawyer to call them back.”

NOT!

In today’s world, it’s about rapid (if not instant) gratification. The book features parables by Arthur Simon, Esq. (a fictional law practice guru). So, what does he have to say about this issue?:

“Simon says: In our fast-paced high-tech society, clients seek instant gratification. If you don't take the opportunity to be the first lawyer to talk with the prospect (or a client), your competitor will, and there's better than a 90% chance that (the) prospect will become his client….”

Every lawyer should put a system in place to ensure that all calls are returned ASAP.

Please click here for the original article.

Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.



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