Thank you for visiting the Family Law Lawyer Tech & Practice blog. My name is John Harding. I am a family law lawyer practicing in Northern California. Long ago I realized that I could practice law more effectively and more efficiently (i.e., better and easier) by availing myself of the technological tools that are out there. I also learned that a successful law practice requires successful marketing. Hardware and software working together make me a better lawyer, and make my life easier. Marketing helps to bring in the business necessary for professional survival. By this blog I hope to share the tips, tricks, and technology that I have learned about so that others may benefit!

Monday, December 15, 2008

Blogs, LinkedIn, & Twitter. The Holy Trinity of Online Marketing.

Kevin O'Keefe is one of the pioneers of internet marketing by lawyers. His Prarielaw was one of the first interactive portals for lawyers and legal consumers (and yes, I was there on the electronic prarie interacting). Kevin was also one of the first folks to extol the virtues of blogging as a marketing tool for lawyers. Now, he is in love with Twitter.

In a recent post on his Real Lawyers Have Blogs blog Kevin writes about blogs, LinkedIn, and Twitter.

Kevin on blogs:
Blogs? Got to have one. How else can you develop a central place where clients, prospective clients, and the influencers (bloggers, media, and social media hounds) pick up on your passion, philosophy, reasoning, and skill? How do you get seen when people search for info? You think I'm picking a pig in the poke by reading a lawyer profile on a website or Martindale? That's nuts.

Kevin on Twitter:
Twitter? Single biggest learning, brand building, network expanding, and reputation enhancing tool for me this year. Twitter's influence is what took me off this blog so much in the last couple months. Twitter is no longer an experiment for me. . . I'd rather go without my cell phone for a week than Twitter.

Kevin on LinkedIn:
LinkedIn? LinkedIn has won the professional social networking/directory space. The race is over. I get invites from professionals inviting me to join their network elsewhere. Other than LinkedIn and Facebook I ignore them.
This guy makes his living from online marketing. He lives and breaths the stuff. If you are A family law lawyer looking to build your practice, and yet you are having trouble drinking the internet marketing Kool Aid, Kevin's article will give you compelling reasons to climb on board. Please click here to read the entire article.

Please be sure to visit www.hardinglaw.com, the website for the law firm of Harding & Associates, for more information on California family law.

1 comment:

Tessa said...

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