Running Your Law Firm In The Y Generation

Your law firm is a business. Make it more successful by not doing business the same old way. We have to market our practices. We cannot expect clients to fawn over us. There is competition out there, and there is a new business paradigm on the horizon. In my opinion one of the leaders on the new frontier is Shama Kabani. She is the CEO of The Marketing Zen Group, a full service web marketing firm in Dallas. She is also the author of the best-selling, The Zen of Social Media Marketing, which I have read and believe in. She hosts her own web TV show at Shama.Tv.

Thanks to Forbes.com, Shama posts 26 lessons she has learned. They include: A written vision of what you want your company to look like in 3 years is important, Learn to listen to your clients, Half the job is keeping up, Always think in terms of value — not price, Only hire people who have fire, If you must fire, be graceful and professional about it, Learn to forgive, Cash flow is crucial, Balance is overrated. Aim for joy, Don’t underestimate the power of PR, Treat your team well, Focus is the most underrated skill that you must master, Multitasking doesn’t mean greater productivity, Age isn’t just a number, Appearances matter, Learn to view situations objectively, Life is short, and very easy to take for granted, Pets make the workplace better, A support network is crucial, Give luck its due, Hard work is a given, It IS lonely at the top, Ignore the trolls, Be picky when choosing your friends, Karma exists in business and in life, Being a CEO means being a Chief Value Officer.

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