At his LawMarketing Blog Larry Bodine posts a great article on the effectiveness of blogs and other marketing strategies. In his article Larry relies on research from HubSpot to show that blogs in particular are a legitimate source of new clients. Also proving its worth according to Bodine are social networking sites, with LinkedIn leading the way.
Marketing money wasters according to Bodine: pay per click, direct mail, and telemarketing.
Please click here for the original article.
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