Marketing Automation

As a group we lawyers are growing into the idea of social marketing. LinkedIn, Twitter, Pinterest, blogging are all options that we are dabbling in. Some of us check in everyday.  Others go months at a time with no interactions.  What should we be doing?

The first step is planning.  The second step is implementation. The combined exercise is called marketing automation.  You can do it yourself, or you can let others do it for you.

There are technologies and companies that will do the work for you. Custom software solutions exist, as well as entire companies created to step into your marketing shoes for you. There are writers that will create content, and technologies that will disseminate your marketing across the many platforms that exist.

Wendy Coombes is a marketing consultant with an expertise in technology.  According to Wendy, if you are to successfully employ technology based marketing  in this day and age you must cast a wide net, and you must plan, plan, plan.  When done properly marketing technology enables business to execute campaigns, automate processes, and measure their impact. Over at Duct Tape Marketing Wendy posts a great article on her methods for marketing automation. Click here to read Wendy's original article.

As for letting someone else do the work for you, there are all kinds of pay-to-play providers ready and willing to go to work for you.


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Admittedly some of these solutions may be a bit too grandiose, and too expensive, for the average family law law firm.  There are more modest alternatives.

If you want to do something as simple as creating a blog, you can pay others to do that for you.  Lex Blog will be happy to do ALL of the work for you.  Alternatively there are hundred (nay thousands) of independent writers out there will to provide their services for hire.  Check out BlogMutt, Blur Group, or oDesk.

Then again, you can do it yourself (I do!).  As Wendy advises, make sure you have a plan.

Please visit hardinglaw.com for more information about Harding & Associates Family Law 

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Scanner Pro

Over at The Mac Lawyer my friend Ben Stevens has a great post about the Scanner Pro app.  He also lets us know that it is on sale!  Click here for a look.

In my opinion, and Ben's, Scanner Pro is simply the best scanning app out there. Truly a great app!  If you ever need to do any scanning with your device, you need Scanner Pro.

Please visit hardinglaw.com for more information about Harding & Associates Family Law 








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BIGGER iPhones on the Way

As reported by Bloomberg.com, Apple is about to release two new, bigger iPhones. One model will have a 4.7-inch display, compared to the 4-inch screen of the current iPhone 5s, that may be available to ship to retailers around September.  A 5.5-inch version is also being prepared for manufacturing and may be available at the same time, the people said.

Please visit hardinglaw.com for more information about Harding & Associates Family Law

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Every Legal App for iPhone and iPad

iOS apps for lawyers abound, whether for case management, billing, or trial preparation. This page has every legal app for iOS that we could find.

Every Legal App for iPhone and iPad is a post from Lawyerist.com. The original content in this feed is © 2013 Lawyerist Media, LLC. This feed is provided for private use only and may not be re-published.

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Lawyers Should Take Notes by Hand

Based on this study, at least, there is no question how lawyers should be taking notes: by hand.

Lawyers Should Take Notes by Hand is a post from Lawyerist.com. The original content in this feed is © 2013 Lawyerist Media, LLC. This feed is provided for private use only and may not be re-published.

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Family Law Reimagined

One of the law's most important and far-reaching roles is to govern family life and family members. Family law decides who counts as kin, how family relationships are created and dissolved, and what legal rights and responsibilities come with marriage, parenthood, sibling ties, and other family bonds. Yet despite its significance, the field remains remarkably understudied and poorly understood both within and outside the legal community.

Written by Jill Elaine Hasday, Family Law Reimagined is the first book to evaluate the canonical narratives, examples, and ideas that legal decisionmakers repeatedly invoke to explain family law and its governing principles. These stories contend that family law is exclusively local, that it repudiates market principles, that it has eradicated the imprint of common law doctrines which subordinated married women, that it is dominated by contract rules permitting individuals to structure their relationships as they choose, and that it consistently prioritizes children's interests over parents' rights. In this book, Jill Elaine Hasday reveals how family law's canon misdescribes the reality of family law, misdirects attention away from the actual problems that family law confronts, and misshapes the policies that legal authorities pursue. She demonstrates how much of the "common sense" that decisionmakers expound about family law actually makes little sense.

Family Law Reimagined uncovers and critiques the family law canon and outlines a path to reform. Challenging conventional answers and asking questions that judges and lawmakers routinely overlook, it calls on us to reimagine family law.

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The Law Office Of The Future

The landscape is changing for the physical law office space.  Now you can look into the future.  Gensler is an integrated architecture, design, planning and consulting firm with a variety of projects ranging in scope from a wine label to urban design for a new city. The firms provides architecture, brand design, consulting, interior design, landscape, planning & urban design, product design and sustainability services.  It is making a a big push in the legal services industry.  As Gensler puts it:

The practice of law is undergoing a fundamental transformation in the way legal work is acquired and done. Change is a fact of life, and the velocity of change is driving the creation of faster, more agile law firms. In the future, legal work will be done differently, with different team members, and under different organizational structures. 

Work will be better managed, more collaborative, more transparent and more client-focused. The design of the law office in the future will need to address these rapidly changing influences which are fundamentally re-engineering how work is done. The law office of the future will be smaller, flexible, more collaborative, and technology enabled. It will look more like a business consulting firm than a law firm.

The investment Gensler is making is not minor.  It has created an entire website, redesign-law. com dedicated to its vision of the new law office.  The site is quite impressive.  Packed with videos and pictures, you really should check it out.  Here's a sample:

Please visit hardinglaw.com for more information about Harding & Associates Family Law

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